100+ 5-star reviews

Your First Visit, Fully Covered – $350

Exam, Diagnostic X-Rays & Professional Cleaning — Everything You Need to Start Your Best Dental Health.

  • Comprehensive oral evaluation with panoramic & bitewing X-rays

  • Professional cleaning for adults and children

  • Personalized treatment plan tailored to your smile

  • A $600+ value — all included in one visit

YOUR SMILE IS IN GREAT HANDS

1,000+

Smiles Transformed

100+

5-Stars Reviews

3

Dedicated and Professional Dentists

What Our Patients Are Saying

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Our Insurance Approach

As a Fee-For-Service (FFS) practice, we can provide you with the care you need, without the restrictions put in place by dental insurance plans. However, that doesn’t mean we’re not insurance-friendly! If you have a PPO dental insurance plan, we’re happy to submit claims on your behalf as a courtesy. Also, we’re always here to answer any questions you may have, so give us a call today to speak with one of our friendly team members.

Everything You Need in One Visit for just $350

Your $350 new patient visit is designed to give you a complete, comfortable start to your dental care — no surprises, no hidden fees.

🦷 Comprehensive Oral Evaluation

A thorough exam to assess your overall oral health, catch any concerns early, and give you a clear picture of where you stand.

📷 Panoramic & Bitewing X-Rays

Full diagnostic imaging so your dentist can see what's happening below the surface — from bone health to hidden cavities.

Professional Dental Cleaning

A gentle, thorough cleaning to remove buildup and leave your teeth feeling fresh — available for both adults and children.

📋 Personalized Treatment Plan

Walk away with a clear, honest roadmap for your dental health — tailored to your needs, with no pressure.

Comprehensive Dentistry in Winter Haven

As a locally-owned private practice in Winter Haven, FL, Dr. Gerald V. Cerdan and his team strive to give thousands of our fellow neighbors the utmost, premier care in dentistry since 2007. We do this by honoring the Polk County tradition of caring for our visitors — not as customer, but as member of our family who deserves the very best. We invite you to let us be your dentist in Winter Haven, FL, to help you achieve a beautiful, healthy smile in the most relaxing way possible in our spa-like setting. Because you deserve it.

Why Choose Winter Haven Family & Cosmetic Dentistry?

  • Amazing Customer Service: We care about providing quality service, in and out of the operating chair. This means seeking to meet your needs from the moment you enter our office. Whether you’re scheduling online, waiting for your appointment to begin, or receiving treatment, we’ve got your best interest in mind.

  • Cutting-Edge Technology: By utilizing advanced technology, we’re able to consistently provide efficient, successful dental care for a variety of treatments. With tools like Zoom Whitening and CEREC same-day crown technology, we can guarantee your satisfaction.

  • Friendly, Welcoming Team: Our team is made up of rockstar individuals who love what they do, especially when it comes to interacting with and serving patients. We’re committed to cultivating a warm, welcoming environment for new and current patients alike.

Why Winter Haven Trusts Us

Meet your dentists

Dr. Gerald V. Cerdan

Dr. Cerdan, born in the Philippines, moved to Florida at age 8. As valedictorian at Union County High School, he excelled in music and tennis, earning principal percussion chair in Florida's All-State bands. He graduated with high honors from the University of Florida in 1998, earning a bachelor's in Molecular Biology with a Chemistry minor.

At Temple University School of Dentistry, he was inducted into the Omicron Kappa Upsilon honor society (top 10 graduates) and graduated Summa Cum Laude in 2003. After practicing in Southwest Florida, he relocated to Winter Haven in 2007.

A member of several professional organizations including the American Academy of Cosmetic Dentistry, Dr. Cerdan remains dedicated to learning the latest dental techniques. He serves the community through Winter Haven Rotary, Angels Care Center, and as a Boy Scouts den leader. He enjoys traveling and raising chickens with his wife, Dr. Gianna DeSimone, and their four children.

DR. Gianna DeSimone

Dr. Gianna DeSimone graduated from Temple University School of Dentistry in 2003. She completed her undergraduate bachelor’s degree in Anthropology with a concentration in Biology at Temple University. She has experience in both pediatric and general dentistry in private and public health settings since 2003. She was a University of Florida Adjunct Faculty Member at the CHSI Community Health Site in Naples. She has also served as a member of Affiliate Advisory Committee as the Southeastern States Representative for the American Academy of Pediatric Dentistry. Dr. DeSimone brings a wealth of expertise in dentistry and business to her administrative role at Winter Haven Family and Cosmetic Dentistry as the Chief Operations Officer. Having a strong foundation in oral health care and patient relations, Dr. DeSimone ensures the seamless operation of the office, focusing on delivering unparalleled service and a superior patient experience. Together with her husband, Dr. Gerald Cerdan, their dedication to precision and commitment to excellence sets the standard for the team, creating a foundation for top-tier dental care. Dr. DeSimone is passionate about travel and has enjoyed volunteering and providing dental care to the underserved communities in Peru and Ecuador.

Dr. Farah Habib

Dr. Farah Habib is one of the dentists at Winter Haven Family and Cosmetic Dentistry and joined the practice in 2018. Dr. Habib pursued her undergraduate degree at theUniversity of Miami in Coral Gables, FL and graduated with a Bachelor’s in Science. She continued her education and earned her Doctor of Dental Medicine from NovaSoutheastern University in Davie, FL. Dr. Habib loves the many facets of dentistry, but she most enjoys getting to know her patients. To her, the heart of patient care is taking a personalized approach because each patient and their smile is special. Whether a patient’s concern is cosmetic, restorative, or a dental emergency, Dr. Habib creates a genuine connection with her patients and provides them with the excellent, individualized care they need.

An elevated experience awaits

Let's get you scheduled!

Hours

Mon: 8 AM - 5 PM

Tues: 8 AM - 5 PM

Wed: 8 AM - 5 PM

Thur: 8 AM - 5 PM

Fri: Closed

Address

501 E. Central Ave, Winter Haven, FL 33880

501 E Central Ave, Winter Haven, FL 33880, USA

Winter Haven Family & Cosmetic Dentistry, 2026

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